Another reason they may be hired is to break up the more serious segments of a multi-day event or to provide a unique perspective on the overarching theme of the event. Many events, for example, hire guest speakers to focus on a specific subtopic of the event in detail. Instead, they’re hired for a variety of other purposes in order to add value for attendees after the opening keynote. That said, between the two groups, there are a few key differences.įor one thing, guest speakers aren’t typically hired to open an event or set the tone. Speaking of guest speakers, let’s jump into the second half of the equation: What exactly is a guest speaker? For the most part, guest and keynote speakers are relatively similar in terms of speaking capability. It also means they can generally command a higher fee than standard guest speakers. This gives them the authority to give an overview of the industry, positioned as an expert, and, to some degree, approach the keynote with their own flair and personal style. However, keynote speakers are also usually chosen because they have a high level of visibility in their chosen industry and a unique level of expertise. Generally, this means following a script of sorts, but some keynote speakers may take their own approach, especially if their individual goal is to be dynamic and inspiring. In any case, the keynote speaker is responsible for delivering any overt or hidden messages associated with setting the tone. Alternatively, they may focus on company news, product developments, or perhaps a shift in the industry as a whole. For this kind of event, the keynote speaker may choose to deliver a state-of-the-industry speech, to ensure the audience begins the event on the same page. Let’s take an industry-specific conference, for example. Depending on the hosting organization’s industry and focus, one or more of these elements can be appropriate in the keynote speech. This can be done in many ways, such as through motivational or inspirational elements, storytelling, or theatrical performances. Occasionally, there are events with multiple keynote speakers, but these are relatively rare.īeyond that, the role of the keynote speaker is usually to set the tone for the event. Although there may be two keynote speakers – one at the start of the event and a second at the end – most events opt for a single keynote speaker at the beginning. What do event planners look for in a speaker?įirst, let’s start with the basics: What exactly is a keynote speaker? Simply put, a keynote speaker is the lead speaker for an event or a conference.When do event planners hire guest speakers?.When do event planners hire a keynote speaker?.With that in mind, in this guide, we’re going to answer the question, “What is the difference between guest speakers and keynote speakers?” We’ll also look at this distinction from both sides of the aisle, the first being those who are speakers (or aspiring speakers), and the second being those hiring speakers. That way, before your next sales call, you can know your angle ahead of time and approach the opportunity accordingly. If you’re going to ramp up your career and fine-tune it as you go, you need to know the specific differences between being a guest speaker versus being a keynote speaker. So, where are we going with all this? Simple. Combine that knowledge with knowing your role – and, by extension, how to exceed their expectations – and you’re sure to succeed. When you prospect for speaking leads, for example, are they looking for guest speakers or keynote speakers? How long do they expect their speaker’s presentation to be? What’s the ideal tone, content, and approach for your presentation, and what do they hope their attendees will gain from it? In all of these areas, the more you know, the greater your chance of succeeding. In just about any profession, the key to success is knowing your role, and professional speaking is no exception.
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